Ever since the end of "Sunday Night Football" and the season finale of "The Voice" last december, the TV network, NBC, has been struggling to aquire good ratings. According to Adage.com, NBC has been seeing more and more devastating lows in their rating each week. Because of these ratings, NBC is highly anticipating the return of the singing competition "The Voice." NBC hopes that by starting the fourth cycle in the coming weeks, ratings will show a dramatic increase. The network is highlighting "The Voice" more than ever, by moving around other shows, such as "Smash"to different times and days. Not only is NBC going to air the signing competition on its viewing day, but also show re-runs on Sundays.
Having two cycles of the show during the year could be detrimental to the show because it will be increasing its burn out rate. This is a risk that NBC is willing to take. In order to keep the show new, the network plans to rotate in different judges every so often. Hopefully the extended promotion of "The Voice" will help NBC to increase its ratings once again, although they should try to take in other interesting programs because counting on one show to carry its ratings to the top may be difficult.
